Guidelines for the Use of the Territorial Brand and Official Graphic Resources

The “Capo di Ponte – Middle Camonica Valley” brand is the distinctive identity of the area and represents a shared value in promoting our community’s archaeological, cultural, natural and food and wine heritage
This page brings together all the graphic elements, application guidelines and downloadable files required to ensure consistent, coordinated and effective visual communication.

BRAND STRUCTURE AND OFFICIAL LOGO

The logo was created in 2026 at the initiative of the Municipality of Capo di Ponte and the Capo di Ponte Tourism and Cultural Agency. It is intended to provide a graphic representation of the key elements that define the identity of the Middle Camonica Valley:

• LANDSCAPE – A triangular shape evoking the mountainous profile of the Middle Camonica Valley (Pizzo Badile Camuno).
• CULTURE – A stylised symbol inspired by the rock engravings of Valle Camonica, a UNESCO World Heritage Site.
• DYNAMISM – Connections and nature trails (the Oglio River), together with human-made routes (paths and roads), represented by a curved line.
  

LOGO VARIATIONS

• VERTICAL: Consisting of the symbol at the top and the wording “CAPODIPONTE MediaValleCamonica” below. Preferred for use on promotional materials, posters and brochures.
• HORIZONTAL: The symbol is positioned to the left of the text block. Ideal for website headers, horizontal banners and co-branding with other logos.
• MONOCHROME (Black / White): Intended for use when colour printing is not available or when the logo needs to be overlaid on complex photographic backgrounds.

COLOURS AND TYPOGRAPHY

The brand’s official colours:

Dark Red

Signature colour of the Middle Camonica Valley tourism district.
HEX #A01919
RGB 160, 25, 25
CMYK 0, 84, 84, 37

Warm Grey

Stone and Mountain Environment Tones
HEX #73645f
RGB 115, 100, 95
CMYK 0, 13, 17, 55

Font

• Posterama 2001 Semibold (all uppercase). A bold, geometric typeface derived from the brand’s graphic design.
• Montserrat (Regular / Medium / Bold). A highly legible sans-serif typeface, ideal for both short texts and complex layouts.

USAGE GUIDELINES AND APPLICATION RULES

The logo is designed to promote the area of Capo di Ponte and the municipalities within the Middle Camonica Valley district, both as a tourist destination and in terms of its territorial identity.
To safeguard the integrity of the brand and ensure maximum recognition in the marketplace, the use of the logo is subject to compliance with the following technical guidelines:

• Clear Space: An empty area must always be maintained around the logo, free from text, images or unrelated graphic elements.
• Minimum Size: The minimum permitted width for the vertical logo is 20 mm for print materials and 60 px for digital media.

Absolute Prohibitions:

• Do not alter the colours of the official colour palette.
• Do not alter the proportions between the symbol and the lettering.
• Do not replace the official fonts with unauthorised typefaces.
• Do not distort, rotate or apply 3D effects or shadows to the logo.
• Do not place the full-colour logo directly on photographic backgrounds without sufficient contrast (use the white version or a background box instead).

REQUEST FOR USE

1. Owner: Municipality of Capo di Ponte. Grantee: Capo di Ponte Cultural Tourism Agency / Capo di Ponte Infopoint.

   Entities, associations, accommodation facilities, and businesses wishing to use the brand on their communication materials, products, or events must:

   1.Submit a formal request to the email: infopoint@capodiponte.it

   2.Attach a description of the project/initiative on which the brand is intended to be placed.

2. Wait for authorization from the agency to assess the verification of quality requirements and consistency with the values of the territory.

 

LOGO “VALLE CAMONICA – THE VALLEY OF SIGNS”

The owner of the “Valle Camonica – The Valley of Signs” logo is the Mountain Community of Valle Camonica. Requests for use must be submitted via the following link.